Your website is where your customers get to know you and your business. Design and development work together to create a positive visitor experience.
Think of the homepage as the entrance, like walking through the door into a lobby where potential customers see the elements that best support and display your brand.
You want them to stay and look around—this is the role of navigation and reveals more about your message, product or service offerings.
Navigation is the key to successful search functions, pointing your visitors in a logical direction to the solutions that they’re seeking.
Content is at the heart of a positive web experience.
Actions in development
Persuasive content
Persuasive content shows your visitors that you understand their needs and they should only conduct business with you.
Content is king
Some may argue that, but Google doesn’t. If you want to be found in search engine results then what you write and the images you use are key.
What should you say and show?
Your target audience is searching for solutions so your text must show this using natural language that human readers understand. Yes, you add your key phrases, but your message has to be natural.
Engagement
Engaging your audience is necessary so a person stays on your website and explores the various pages. For example, they read a headline on the home page, or your services landing page and they click on your portfolio or product page to learn more.
Pictures
Pictures definitely speak a thousand words! Especially if you are product based or eCommerce, pictures help make the sale.
Video
A brief video about your main services that’s positioned on your homepage will engage your audience. People are watching more videos online than ever—and it’s part of the media that engages your visitor’s senses.
This is all called development. Great websites are built deliberately.
Here is a start of what you get:
- Full Website Design on WordPress
- Optimized, also known as SEO
- Mobile Ready
- Responsive (meaning your website will respond to all screens)
- ADA Compliant
Website Design Notes:
If you need an intranet (special login with features like a login for employees and/or clients, etc.), small shopping eCommerce cart (up to 4 – 6 products or services), special Gallery for pictures, calendar(s) with payment gateway, dynamic forms, special custom coding, etc. These types of features and elements that are added to the need of the design are negotiated with the client.
Again, special features take time and some require more time than others.
