I am asked the question frequently now about Trump and small business and we going to go down in flames? Julie Gentile, co-founder of Gentile, McCloskey & Company has the best answer.
If it wasn’t for the Internet, there would be no World Wide Web. So, here is the short version of how this all started and why it is important to your website.
The question of questions I get asked is, “Why do I need website maintenance?” My answer is always, “…because if your website is not maintained, it won’t function correctly.”
I’ll ask the question, “Who is your target audience?” 95% of the time the person answers, “Everybody.” The other 4% will answer “I don’t know.” The last 1% will actually know who they want to reach.
Small businesses will confuse marketing with advertising and the other way around. Marketing vs Advertising is something I am always explaining.